Nissan's Micra ready to launch in July
Japanese car major Nissan will launch its much-anticipated small car Micra in India in July. The new Nissan Micra will be launched nationwide on July 14, 2010.Nissan Motor India has recently inaugurated its new facility at Oragada near Chennai and the debut Micra will be produced from here only.
The new Micra have to compete with Tata Nano, Chervy Spark, Maruthi Swift etc in the segment.The likely price of the base version is expected below Rs 4 lakh. Micra would be available in four variants, XE, XE+, XL, and XV. The new Micra come with a 1.2 litre petrol engine capable of producing 75 bhp.The interiors are spacious and the top-end variant will also feature keyless entry and start, a feature found on luxury cars where you can keep the key fob in your pocket and press a button to start the car.
Bollywood actor Ranbir Kapoor is the brand ambassador of Nissan Micra. Nissan Micra booking has crossed 1000 mark, within four weeks. "We are delighted with this encouraging initial response. With the launch of the new Nissan Micra next month, Nissan will begin an exciting journey in India aiming to provide Indian customers with a full range of products and services," Nissan Motor India Managing Director and CEO Kiminobu Tokuyama said.
The company expects to produce 80,000 units of the new Micra, for both domestic and export markets, in its first year. Nissan will export Micra to over 100 countries, including Europe, Middle-East and Africa, by later half of 2010. Also will launch nine model in next 2 years and are targeting to sell 1, 00,000 vehicles in India by 2013.
The new Micra have to compete with Tata Nano, Chervy Spark, Maruthi Swift etc in the segment.The likely price of the base version is expected below Rs 4 lakh. Micra would be available in four variants, XE, XE+, XL, and XV. The new Micra come with a 1.2 litre petrol engine capable of producing 75 bhp.The interiors are spacious and the top-end variant will also feature keyless entry and start, a feature found on luxury cars where you can keep the key fob in your pocket and press a button to start the car.
Bollywood actor Ranbir Kapoor is the brand ambassador of Nissan Micra. Nissan Micra booking has crossed 1000 mark, within four weeks. "We are delighted with this encouraging initial response. With the launch of the new Nissan Micra next month, Nissan will begin an exciting journey in India aiming to provide Indian customers with a full range of products and services," Nissan Motor India Managing Director and CEO Kiminobu Tokuyama said.
The company expects to produce 80,000 units of the new Micra, for both domestic and export markets, in its first year. Nissan will export Micra to over 100 countries, including Europe, Middle-East and Africa, by later half of 2010. Also will launch nine model in next 2 years and are targeting to sell 1, 00,000 vehicles in India by 2013.
