A wedding gift for Dhoni: 200 crore deal with Rhiti Sports
The Indian Cricket captain MS Dhony signed an endorsement deal with Rhiti Sports, a talent management company for three years. The Rs 200 crore deal, is a wedding gift for the most expensive cricketer, who married recently.
Rhiti Sports through a joint venture with Mindscapes One will manage Dhoni’s long list of endorsements as a brand associations, corporate profile, patents and digital rights, images, visibility on social networking sites and merchandise.
Dhoni ended the deal with Gameplan Sports, a sports management firm two years ago. He formally joined Mindscapes Maestros last year. He is associated with 22 brands which include PepsiCo, Reebok, Aircel and Godrej and according to sources he charges Rs 6 crore an endorsement a year. According to Forbes magazine reports Dhoni earned $8 million from endorsements and his campaigns were 45% more expensive than others.
Dhoni overtakes Sachin Tendulkar who got Rs 180-crore for three years in 2006.Apart from Dhoni Rhiti Sports manages cricketers RP Singh and Harbhajan Singh.
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